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Otrium is an online marketplace for fashion outlets that uses technology to help designer brands turn unsold inventory into growth opportunities. They're expanding rapidly and have over 300 brand partnerships and more than a million members in the Netherlands. They want to increase their presence in the UK market by improving their DPA creative templates.
The campaign's art direction achieved a premium and sleek look with an editorial approach, featuring a modern layout and fresh type exploration. The design components were cohesive, creating a recognisable expression, and the use of colors, typefaces, and grids was consistent across all executions. We confidently utilised typography and full-bleed imagery, while implementing a structured hierarchy, white space, and intricate type placements. Additionally, we added a smooth and contemporary motion treatment to the type and frames with fast transitions and a gentle feel.
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