La Roche Posay x Wimbledon
As the official skincare partner of Wimbledon, La Roche-Posay set out to dominate the suncare space by positioning their Anthelios range as the ultimate defense on and off the court. To engage UK Gen Z and Millennial audiences, DEPT® was tasked with creating and producing two social-first campaign assets featuring top British tennis player Katie Boulter. The goal was to build daily SPF consideration by drawing a direct line between Wimbledon’s obsession with excellence and LRP’s clinical precision in skin protection.
The visual world was designed to bridge Wimbledon’s iconic, heritage aesthetic with La Roche-Posay’s clean, dermatological identity. Rather than taking an overly glossy or hyper-editorial approach, the art direction balanced elevated court-side elegance with a natural, low-fi social feel. Through organic lighting, authentic pacing, and platform-native compositions, the visuals felt genuine to Katie’s own content style while keeping product efficacy front and center.
Color and subtle graphic treatments were used to seamlessly fuse both brand identities. LRP’s signature clinical blues and Anthelios sunshine-orange accents were layered against the classic deep greens and purples of Wimbledon.
The result is a dynamic, platform-native asset suite that established high-performing visual harmony between elite sport, daily sun care, and creator-led authenticity.